By signal, not sentiment.
The research desk behind your practice.
You manage relationships, not a terminal. THOR Signals reads the whole market and every name your clients are likely to hold, every market evening, so you are never the last to know when the character of the market changes. You don't hire a research team. You become one.
The problem
You find out from the headlines. After their statements already did.
You are a relationship manager, not a portfolio manager. So when the regime turns, you learn it the way your clients do: from CNBC, from a headline, from a statement that already shows the damage. When the client calls to ask if they should be worried, "I think we're fine" is not a process they trust. The drawdown that makes a client leave is the one nobody saw coming and had no answer for. Retention is the whole game, and that is exactly where it is lost.
No terminal
You do the plan, the meetings, the hand-holding. You are not sitting in front of the tape when its character turns. So you find out the way your clients do: from the headlines.
The question you can't dodge
Every client eventually asks if they should be worried about the market. Right now the answer is gut feel and last night's CNBC. They can tell the difference between a read and a guess.
The wirehouse has a desk
A Merrill adviser has a research floor standing behind every client conversation. Independent, that floor is you. Same client expectations, none of the backup.
The mechanism
A process, not a prediction.
Here is how you never get caught flat. Every market evening the desk runs one systematic read across the whole market and every name your clients are likely to hold: the major indices, the currency ETFs, all eleven sectors, and the top large-cap stocks. Each one at three horizons — short, medium, long. And for each, the exact price where the read changes. Not a forecast. Not a hot take. A repeatable discipline you can name in a client meeting and stand behind after the fact.
Behind the login
The desk, the grid, the terminal.
Sign in and the whole research surface is yours: the desk note, a coverage grid that maps every name across three horizons, notes at four cadences, white-label Word downloads, and the terminal across the coverage universe. The live regimes and turn levels sit behind the login — this is what waits there for you.
The coverage grid
The major indices, the currency ETFs, the eleven sectors, and the top large caps — each across short, medium, and long, with the regime and its next turn price in one view. You read the whole market's breadth at a glance instead of chasing it headline by headline.
The terminal
Every name in the coverage universe, three horizons deep, each with the exact price at which the read changes and the distance to it. A client asks about a holding; you open the card and answer with a number in the length of a pause.
Four cadences
The read, at four ranges.
The same regime discipline, stepped back to four windows. Every note is composed from the signals the engine computes on completed sessions — no forecasts, no narrative — so whatever the client conversation calls for, you have the read ready.
Daily
The desk note. Tonight's regimes and turn levels across all of coverage, in your inbox every market evening, so their statements are rarely the first place you learn something changed.
Weekly
What turned over the week, by category, and how breadth shifted — the recap you skim before a Monday of client calls.
Monthly
The month's regime map and the count of turns. The rotation picture you fold into a quarterly review or a white-label note.
Quarterly
The wide view. Where the trend read is heaviest and lightest across the quarter, category by category — the backdrop for the annual client conversation.
What you get
Every piece does a job for your book.
The desk note
So you are never blindsided.
Every market evening, the regime and the turn level across all of coverage, before tomorrow's open. You start the day knowing what changed instead of learning it from a client's statement three weeks late.
The terminal
So you have an answer in ten seconds.
Every name in coverage, three horizons deep, each with the exact price where the read turns. A client asks about a holding, you pull the card and answer with a number and a plan, not a shrug and a guess.
White-label research
So clients see your firm as a research shop.
Every note downloads as a clean Word document branded to your firm, THOR removed. A two-person practice sends clients a monthly research note under its own name and reads like a firm with a floor behind it.
The levels
So your process is defensible.
Every read carries the exact price where it changes, printed in advance. When you are right, you called it. When you are wrong, you see exactly where. No hindsight, no vague ranges, no story.
The math
Retain one relationship. It pays for a decade.
This is not a cost. It is the cheapest protection you can put behind a client relationship. A single relationship is worth more over its life than this desk costs in ten years. Keep one client who would have walked after a drawdown, and the arithmetic is over. Win one prospect because you showed up with a process instead of "I watch the markets closely," and it is over twice. Everything after that is margin.
It runs less than one client lunch a month. Weigh that against the cost of the phone call you don't want: the one where a client opens a statement, sees the drop, and asks what your plan was.
The proof
The level is a number. Printed in advance.
Most market research sells confidence and disappears when it is wrong. This desk sells a number. The level is $498. If it breaks, the read changes. If we are wrong, you will see exactly where. No ranges, no adjectives, no hindsight. Every level is checkable after the fact, which is a stronger thing to put in front of a client than any track record. You are not asking them to trust a story. You are showing them a discipline that keeps its own score.
Methodology
Noise out first. Then the read.
A systematic regime read beats gut feel in a client conversation because it is the same every time and you can explain it out loud. Daily price is discretized into fixed-size moves, which throws away the wiggle and keeps the walk. Regime detection runs on the filtered series, not the raw one. Three durations come from three filter resolutions. The flip level is found by simulation: the exact price that would change the read, computed every night.
- Signals update on completed sessions only. Never intraday.
- Levels are exact prices, checkable after the fact.
- Limitations are stated plainly. Sideways markets produce whipsaw.
Objections
The questions you're already asking.
I'm not a market timer. Is this for me?
This is not timing. It is a systematic, repeatable read you bring to the client conversation, and you decide what to do with it. The value is having a process to point to when a client asks why, not a signal to chase.
I already have research. Do I need this if I have a terminal?
A terminal gives you data. None of it is white-labelable, built for the client meeting, or run across everything your clients hold at three horizons with the exact price where each read turns. This gives you an answer and a document with your firm's name on it.
How does it actually help in a client meeting?
A client asks if they should be worried. You open the terminal, read the regime and the level on what they hold, and answer with a number and a plan. Then you hand them a research note carrying your firm's name. That is the meeting.
How does the white-label work?
Every note downloads as a Word document, branded to your firm, THOR removed. Add your letterhead, send it. A monthly research note from a two-person shop that reads like a firm with a research floor behind it.
What does it cover?
A fixed, curated universe: the major indices, the currency ETFs, all eleven sectors, and the top large-cap stocks — the names your clients actually hold. Every one is browsable in the terminal and read for you in the notes. Need your own tickers? That is the Enterprise plan.
Is this investment advice?
No. THOR Signals is impersonal research. Every subscriber sees the same signals on the same terms, nothing here is tailored to your clients, and a subscription creates no advisory relationship. That is the point: it is a process you apply, not a recommendation you outsource.
Do the signals match the THOR funds?
Not necessarily. These signals are impersonal research, not a fund trade. THOR funds and managed accounts may hold covered names, but fund positioning is discretionary, rule-driven, and applied on a time lag. A signal flip is not a portfolio change, and published fund holdings are the only source of truth on positioning.
How do I cancel?
Any time, from your account page, through the Stripe billing portal. Cancellation takes effect at the end of the paid period. The trial is 30 days; cancel inside it and you pay nothing.
The close
The next regime change is coming whether you're watching or not.
It always does. The only question is whether you see it first or read about it in a client's statement. Be the adviser who saw it coming, had a process, and handed the client research with their own firm's name on it. That is the practice clients do not leave.
Pricing
Less than one client lunch a month.
Monthly
$199/mo
30-day trial. Cancel anytime.
Annual
$159/mo
$1,908 billed annually. Same trial, same access.
White-label research comes standard on every plan. Running a firm? Enterprise adds custom coverage for your own tickers, team seats, and API access — by appointment.
Pedigree
Three NYSE floor-listed ETFs. Strategies live since 2020. The same engine, pointed at the whole market for you.
The discipline that runs THOR's own listed funds and managed strategies, published nightly as a research desk. It works at exchange scale. Now it works behind your practice. The regime and the level, nothing more.
The firm behind it
THOR Signals is the research desk of THOR Financial Technologies — the firm that runs systematic mandates for independent advisers and manufactures its own listed funds.